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What is Danza in Fiera?

Danza in Fiera is a trade fair that allows brands and businesses from all over the world to come together to discuss everything to do with dance. That means the fair is buzzing with dance chat and a passion for dance! It’s the perfect time for brands to showcase their new collections for the coming year. Italian consumers - like dance schools and colleges - and whoever else wants to make the trip attend at the weekend to see the show. It’s also a great opportunity for dance students to get their hands on a professional pointe shoe fitting. The dif fair lasts a few days and is packed full of dance goodies, so be sure to check it out next year if you happen to be in Italy.

Danza in Fiera


Where was Danza in Fiera?

Florence, Italy.


When was it?

Danza in Fiera ran from 22-25 Feb, but we attended 22-23 Feb.


Why Did We Go to Dif?

Our buyers went to the show to catch up with some dance friends and suppliers in the industry. It was a great opportunity to see the amazing styles that are up-and-coming this year that we perhaps haven’t had a glimpse of yet, and to have another browse of our chosen styles. Our buyers were able to survey the new trends and styles that inform their choices for summer and autumn lines at Move Dancewear.


What Did We Get up to at Danza in Fiera?

Lots of talking, browsing dancewear, and dance excitement… sounds like the perfect day, right?  We even celebrated Gaynor Minden’s 25th Anniversary with them! Here’s a quick list of everyone that we spotted whilst there - the list of course was huge and this is just a select few!

  • Bloch
  • Ballet Rosa
  • Ballet Pro
  • Capezio
  • Fini Dance NY
  • Freed
  • Gaynor Minden
  • Grishko
  • Intermezzo
  • Mirella
  • Non Posso, HD
  • Port Dance
  • Repetto
  • Rummos
  • Sansha
  • So Danca
  • Tendu
  • Werner Kern


Amongst  rail after rail of gorgeous dance clothes, we came across some innovative new designs as well as favourite looks. Check out Non Posso, Ho Danza’s dance top below that they’re releasing this year... You can get a similar look from us that features that Non Posso, Ho Danza mesh back heart, but on a red or black leotard rather than the pictured top. Own one yourself at by clicking here

Non Posso, Ho Danza mesh heart top

Danza in Fiera wasn’t just about dance clothes though, it was packed with tonnes of tools that benefit a dancer - like the strength and conditioning ballet tool we saw. This new dance tool lets you practise rocking onto your en pointe position from your heels - how fab! Here are some snaps of brand stalls we visited:

Grishko stand at Danza in Fiera 2018
Ballet Rosa stand at Danza in Fiera
Gaynor Minden stand at Danza in Fiera 2018
So Danca stand at Danza in Fiera 2018
So Danca stand at Danza in Fiera 2018
So Danca stand at Danza in Fiera 2018


What Did our Buyers think about Danza in Fiera?

Our buyers said:

“There was more colour than ever before! It looks like it’s going to be a year full of colour and strong prints by the likes of Ballet Rosa, Intermezzo, So Danca, Gaynor Minden and Lulli Dancewear. But of course, our love stays strong for the classic black leo”.

Our buyers are keeping what’s coming later this year a secret, so you’ll have to keep your eyes peeled and your thumbs scrolling on our social to be first to know!


What else was on?

We mentioned that dancers tend to attend Danza in Fiera at the weekend, and that’s because there are tonnes of cool dance shows on. The fashion and dance shows are also on during the weekdays, but our buyers had a packed schedule.


Here’s a little snapshot of what was on offer:


  • Vintage stalls
  • Soy Luna (Disney Channel kids’ show)
  • Aerial Passion Zone ACSI
  • Dif fashion Show
  • Fini Dance NY (lesson and Amazon TV filming).


After our Italy adventure, we’re so inspired that we’ve already ordered samples of looks we loved just 3 days after the show. We’re excited to see what new dancewear is coming this year, and we’re sure you are too!


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