About Us...

Hey dancers, welcome to the world of Move Dance. We’re an independent UK-based company of passionate and dynamic individuals working hard to make an impact in the dance industry. We’re now Europe’s biggest dancewear retailer providing amazing dancers, teachers, and gymnasts with high-performance dance apparel since 2007. We stand out from the crowd because we love what we do! From dance uniform to costumes, we’re constantly evolving to meet the needs of dancers worldwide. You’ll find innovative and fashion-led ranges by Move Dance, which is complemented by our second brand Alegra, offering affordable yet quality pieces. We’ve grown a lot over the years to offer dancers over 40 brands, so you have a huge range to choose from.
Alongside this, our customer success team provides excellent satisfaction and is ready to help with anything. We believe dancers feel empowered in our brand as Move Dance clothing gives them the confidence to feel and perform at their best. We’re dedicated to celebrating the amazing skills of our dancers and are here to support them with elegant, durable, and affordable dancewear.
WHAT WE DO AND HOW WE DO IT
PRODUCT DEVELOPMENT
Our in-house design team creates Move Dance and Alegra products through market research, expert knowledge, and the latest trends in fashion and dance. We work closely with dancers and other industry professionals to understand what they want from their dancewear.
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We carefully select our manufacturers and then visit our factories to ensure the highest standard of the garment. The best-performing fabrics are selected to suit the functionality of the product, but we also seek out new and innovative fabrics to manufacture. As we evolve we’re looking at way to be more sustainable in our manufacturing, you can read about this here. We take pride in producing the highest quality dancewear so checks are made at each stage of production to ensure each garment is perfect for dancers.
PRODUCT DEVELOPMENT
Our in-house design team creates Move Dance and Alegra products through market research, expert knowledge, and the latest trends in fashion and dance. We work closely with dancers and other industry professionals to understand what they want from their dancewear.

We carefully select our manufacturers and then visit our factories to ensure the highest standard of the garment. The best-performing fabrics are selected to suit the functionality of the product, but we also seek out new and innovative fabrics to manufacture. As we evolve we’re looking at way to be more sustainable in our manufacturing, you can read about this here. We take pride in producing the highest quality dancewear so checks are made at each stage of production to ensure each garment is perfect for dancers.
BUYING
The buying team at Move Dance has a very close relationship with trusted suppliers who we’ve worked with since the beginning of Move Dance.
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We are always on the lookout for products that meet the demands of dancers with the best quality and value. We only work with manufacturers who are the best at what they do and regularly sample their products for quality assurance.

Dancers' needs are at the heart of everything we do so our buyers look for exciting new products to cater to all dance styles, ages, and genders to make sure we offer trending pieces at affordable prices.
BUYING
The buying team at Move Dance has a very close relationship with trusted suppliers who we’ve worked with since the beginning of Move Dance. We are always on the lookout for products that meet the demands of dancers with the best quality and value. We only work with manufacturers who are the best at what they do and regularly sample their products for quality assurance.

Dancers' needs are at the heart of everything we do so our buyers look for exciting new products to cater to all dance styles, ages, and genders to make sure we offer trending pieces at affordable prices.
SERVICE
Our dedicated customer success team is filled with dance teachers and dancers so they’re equipped to give you in-depth product knowledge and give you the best advice on dancewear basics, shoes, or costumes.
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We love to go the extra mile, even if this means trying on a dance shoe to help answer a customer's question! The team is super friendly and multilingual to help dancers in all corners of the world. As you can see from our amazing Feefo service rating, we’re dedicated to keeping dancers, mums and teachers happy!

The team liaises with the warehouse and the buying team to ensure feedback is received and acted upon. We believe that our customer's feedback helps us to create a product dancers will love. In the event of any problem, we work fast to ensure the issues is resolved quickly and easily.
SERVICE
Our dedicated customer success team is filled with dance teachers and dancers so they’re equipped to give you in-depth product knowledge and give you the best advice on dancewear basics, shoes, or costumes. We love to go the extra mile, even if this means trying on a dance shoe to help answer a customer's question! The team is super friendly and multilingual to help dancers in all corners of the world. As you can see from our amazing Feefo service rating, we’re dedicated to keeping dancers, mums and teachers happy!

The team liaises with the warehouse and the buying team to ensure feedback is received and acted upon. We believe that our customer's feedback helps us to create a product dancers will love. In the event of any problem, we work fast to ensure the issues is resolved quickly and easily.
FULFILLMENT
The fulfillment team is in the Move Dance warehouse 7 days a week to pick and pack your orders so you receive them quickly and efficiently!
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The team takes pride in adding the final touches to your purchase ensuring they get every aspect of the order right and often dispatching orders within 24 hours. We chose reliable delivery partners that offer the best standards of service.
FULFILLMENT
The fulfillment team is in the Move Dance warehouse 7 days a week to pick and pack your orders so you receive them quickly and efficiently! The team takes pride in adding the final touches to your purchase ensuring they get every aspect of the order right and often dispatching orders within 24 hours. We chose reliable delivery partners that offer the best standards of service.
COMMUNITY
We love the community of dancers that we see wearing Move Dance when we visit dance schools or when you tag us on social media.
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We’re over the moon to be your everyday uniform in the dance studio. Share your #movemoment with us!
COMMUNITY
We love the community of dancers that we see wearing Move Dance when we visit dance schools or when you tag us on social media. We’re over the moon to be your everyday uniform in the dance studio. Share your #movemoment with us!
SUSTAINABILITY
Here at Move Dance we’re committed to becoming a more sustainable dancewear brand, business and employer.
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Over the last few years we have taken our first big steps to improve our carbon footprint in areas such as packaging and products. Please visit our sustainability page for more details.
SUSTAINABILITY
Here at Move Dance we’re committed to becoming a more sustainable dancewear brand, business and employer. Over the last few years we have taken our first big steps to improve our carbon footprint in areas such as packaging and products. Please visit our sustainability page for more details.
SIGN UP
Create an account with us for easier checkout and order tracking!
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Dance teachers and industry professionals can sign up for a dedicated account with offers of up to 45% off.
SIGN UP
Create an account with us for easier checkout and order tracking! Dance teachers and industry professionals can sign up for a dedicated account with offers of up to 45% off.