Move Online Retail Ltd. is the trading name of Move Dance. Any references hereafter to Move Online Retail Ltd. will use the term "Move", and any references to the website belonging to that company will use the term "Site".

In this section you can find out about:

  1. Ordering
  2. Availability
  3. Delivery
  4. Returns
  5. Prices, tax, and other costs
  6. Swiss customers
  7. Dance teachers' general terms and conditions
  8. Privacy Policy
  9. Cookie Policy

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1. Ordering

1.1 You enter a goods contract when you place an order with us. Placing an order at Move Dance means that you simultaneously confirm all details provided are correct and you are permitted to supply them. We will take payment once your order is processed in correspondence with your outlined payment method. An order confirmation email will be sent to you along with subsequent emails informing you that your goods have been shipped (as per your chosen shipping method). At this time it is important that you check all details are correct, including the items ordered and the shipping address. Please contact Customer Services immediately on +44 845 838 4682 should you notice an error that needs amending. We cannot be held responsible for any charges you may incur if you have supplied incorrect details that cannot be amended at all, or in time.

1.2 You must be 18 years old and hold valid card details to a registered bank to make an order on our website.

1.3 Payments

Create an account to store your payment details for next time, or checkout as a guest for ease. We accept debit/credit card payments, Paypal payments or bank transfer through a pro forma invoice (subject to minimum purchase of £200/$254. Orders will only be validated once the pro forma invoice has been paid and cleared in our account.

We occasionally carry out random security checks to prevent fraud and ensure that no one is using your data without your consent with a stolen or duplicated card. Should you be chosen for a security check, we will contact you to request the relevant documentation in order to proceed with your order. We thank you for your patience and understanding of this procedure.

1.4 Orders placed using a debit/credit card can have additional items added (pending order status). Contact Customer Services on +44 333 880 2740 (local UK) or +44 845 8384 682 (premium rate) should you wish to do so. Unfortunately, orders placed via Paypal are unable to have items added on and you would need to place a new order through the website or contact Customer Services.

1.5 Shoes:
Be aware that it is your responsibility to choose the correct shoe size. We have conveniently converted some of our applicable dance shoes which come in English or European sizes for you. The size you ordered may not match the size on the box, but it is the correct converted size. Please try on both shoes to check the fit.

1.6 Large orders:
If you are placing a bulk or large order over £200/$254, please contact Customer Services to check if you are eligible to receive a discount.

2. Availability

2.1 We work hard to keep the website and stock levels updated. In the event that an item(s) you have ordered is out of stock, we will place an order with our suppliers and ship it to you as soon as possible, with no additional shipping charges. The other available items in your order will be shipped to you as normal.

2.2 Move reserves the right to reject or cancel any orders, in the event of:
  • Product out of stock / discontinued
  • Incorrect address / outside of shipping zone (see delivery page for excluded zip codes)
  • Incorrect billing information
  • Fraudulent activity
  • Errors on the website
  • Force majeure

3. Shipping

3.1 Different shipping methods are available depending on your location. For the United States, we offer tracked shipping services via DHL and USPS. Please click here to learn about shipping methods, costs and estimated shipping times. In the event of shipping delay, please refer to our shipping page for information on when an item can be declared as missing.

4. Returning Goods

4.1 How do you return items?
Please use the online returns process above to register your return before sending any items back to us. If you have created an account with us, you can access your order history and choose an order to register a return for.

Sending items back

If you want the same item you've received but in a different size, colour or style, please ship the unwanted item/s back to us and make a new purchase - we will refund any unwanted items to your original payment method*. If the item(/s) is faulty or we've completed your order incorrectly, contact Customer Services and we'll send you a replacement without you having to place a new order.

* Please note that we updated our returns process on December 12th 2018 to make returning items quicker and easier for you. We no longer offer an exchange process and instead ask that you follow our returns process to send items back and then place a new order. We will give you a free shipping code to save you from paying additional postage costs.

Using our subsidised returns postage service

In order to make it easier and cheaper to return items to Move Dance we can offer use of our subsidized returns service. For a small fee you can print a postage label and drop off your parcel at a convenient location to return it back to us. Full details will be set out during the returns registration process above including the subsidised fee. The fee will be deducted from any refund amounts due to you. Faulty and erroneous goods will be entitled to free returns postage in accordance with distance selling regulations.

If you cannot print the returns slip

Don't worry if you can't print out the returns form, just enclose your original order invoice inside your returned package along with a note telling us your order number, what you're returning and why:

Return Code Reason for Return
R21 Refund - I ordered more than one
R22 Refund - It's too big
R23 Refund - It's too small
R24 Refund - It's not as I imagined
R25 Refund - It's defective or damaged
R26 Refund - You sent the wrong item
R27 Refund - It arrived too late
4.2 Where to send returns to:

RETURNS Move Dance
Unit 4D Alpha
Sunbank Lane
M90 5AD
United Kingdom

4.3 What can you return?
We accept any items that you haven't worn and are in a re-saleable condition for a refund within 28 (UK) or 40 days (Europe and Worldwide) of receiving your order. If you send something back to us that does not meet our returns requirements, we will ship it back to you. You can return the following:

  • Items in their original packaging and with labels attached
  • Tights and underwear in original unopened packaging
  • CDs and DVDs in their original unopened packaging

4.4 What can you not return?
We cannot accept tights or underwear for a refund (unless faulty) if you have opened the packaging. If you're unsure whether your item is eligible to be returned, contact Customer Services or check the product description on our website. All custom made-to-order items cannot be returned or refunded.>

4.5 How long to process a return?
It takes us up to 10 business days (UK) or 15 (Europe and Worldwide) to process your return. Sending your items back to us on a priority shipping service does not mean that we will process it as a priority. If your items meet our returns requirements, the funds will be credited back to your original payment method within 3-5 business days. Paypal funds will be available immediately after processing your return.

This does not affect your rights.

5. Prices, Taxes and Other Costs

Territory Applied taxes Details
UK 20% or 0% The prices displayed include a 0% VAT for children's clothing and books and 20% for all other products.
Germany 19% The prices displayed include a 19% VAT for all products.
France 20% The prices displayed include a 20% VAT for all products.
Italy 22% The prices displayed include a 22% VAT for all products.
Spain 21% The prices displayed include a 21% VAT for all products.
Ireland 23% The prices displayed include a 23% VAT for all products.
Austria 20% The prices displayed include a 20% VAT for all products.
Switzerland None Prices displayed do not include VAT or sales taxes. You may be required to pay import duties when you receive goods.
United States None Prices do not include VAT or sales tax. You may be liable for import duty when receiving goods, however currently the USA operates a policy of no additional duties when orders are under $800 in value. There are no Move Online Retail Ltd. operations within the USA, so no state sales taxes should apply.
Rest of Europe 20% or 0% The prices displayed include a 0% VAT for children's clothing and books and 20% for all other products.
Rest of World None Prices displayed do not include VAT or sales taxes. You may be required to pay import duties when you receive goods.
Product tax is calculated based on your shipping address, so please note that the total order price may change when you enter your address. For example, if you're browsing on our English website and place an order there but then enter an American address at checkout, the price of products will change into dollars with any applicable taxes added.

We are not responsible for any customs and import charges and these must be paid by you. You are solely responsible for inquiring about these charges with the relevant authority in your country.

6. For our Swiss customers

Import and customs charges are not the responsibility of us to calculate for you and are not included in our website prices. You should be aware that you may have these additional charges to pay and should be prepared to pay any import and customs charges when you receive your order and subsequent parcels (if we are shipping you a new item as part of our returns process). You may be eligible to have these costs reimbursed if you return items to us, so you should check this with the courier service you choose. Applications can be made with your local post or customs office for a reimbursement of customs charges, but be aware that a processing fee applies. We cannot provide any further information on this and recommend that you contact your local post or customs office should you have additional queries.

7. Dance Teachers General Terms and Conditions

Verification that you are a registered dance teacher or dance school owner is required should you wish to join our Dance Teacher Discount Scheme. American teachers or anyone that's part of our Scheme and based outside of UK, France or Germany must spend over £100/127$ (excluding VAT) to get the teachers' discount. If you are no longer a teacher or owner in the future, you will not be able to use your teacher account. Note that we may cancel our Scheme and its associated benefits at any time without prior notice. The Consumer Contracts Regulations do not apply when items are sold to companies or independent dance teachers.

7.2 Discount Rate
Our Scheme offers you 10% discount (20% for Move Dance products) on standard selling prices (before any special offers, such as items that may be on sale). The Scheme does not offer discount on ballet packs or multipacks. Contact Customer Services if you're spending over £1000/1267€ as we will reward you with additional discounts.

Retail special offers are not available to members of The Scheme.

7.3 Delivery
We currently only offer free shipping to UK, Germany and France addresses (minimum spend applies). Fast shipping and courier services are available to you at reduced prices. Visit our shipping page to find out estimated times.

7.4 Special / Important Orders
Please be aware when placing a large order that we may need to specially order in additional stock to fulfil your request. If you then cancel your order, you may be liable to pay a return-on-stock charge (25% of your order amount). This excludes made-to-order items as they are strictly non-returnable.

7.5 Price and VAT
Prices on our website are displayed with or excluding VAT depending on your address. VAT will be applied at checkout so you can clearly see the costs. You can claim VAT back at your local tax office if you have a valid VAT number.

7.6 Account and Contact data
We will email you promotional offers and information that are exclusive to members of our Scheme if you subscribed to the Move Dance Teachers newsletter when creating your account. You can unsubscribe at any time by clicking on the link at the bottom of any newsletter email that you receive.

We may occasionally send you advertising letters. Contact us at [email protected] if you do not want to receive them.

Your account login details are strictly confidential and we do not have access to the password that you create. We recommend that you note down your password in a safe place, but don't worry if you forget it because you can change your password at any time or request to make a new one at the login page. If you provide your account details to a third party who makes fraudulent use of it, we reserve the right to suspend or cancel your account. If you no longer wish to have your account, please email us at [email protected]

8. Privacy Policy


This policy states how Move Online Retail Ltd. uses and protects the data you provide to us when you visit our website.

All data that you provide when you shop with us or visit our website is treated confidentially and used only in line with the EU General Data Protection Regulation (GDPR). We will never sell any data about you to any third party. We may pass necessary data about you to third parties but only for a specific purpose as described in this policy document, for example to create a shipping label. Our Privacy Policy may be updated in the future so we advise that you consult it regularly to note potential changes.

For information on how we use Cookies in relation to your personal data, please read our Cookies Policy.

We may need to make changes to this policy from time to time by updating this page and we would invite you to consult this page periodically to ensure that the changes are acceptable to you.

The personal data that we keep about you
How we collect data about you
Disclosure of your personal data
Correspondence with you
Storage of your personal data
Your rights to your data
Links to other websites
Contact us

The personal data that we keep about you

The data that we collect about you is provided willingly with your consent. You are not legally required to give us your personal information, but in some cases it is of course necessary that we receive some information about you like in the following instances:
  • To place an order
  • When you sign up for our newsletters, promotional materials and other services
  • When you enter prize draws/competitions
  • If you take part in a survey (in this instance your details will be passed to a third party for research purposes only and this third party is bound by the same Data Protection legislation that we are)
  • To give us feedback

The details you provide may include:
  • Your name
  • Your address
  • Billing information
  • Your telephone number
  • Your email address
  • Your preferences and interests
  • Your answers to customer surveys
  • Your response to promotional offers
  • How you engage with Move Dance social media accounts

Your personal data will be kept safely by us for as long as we need it for the purpose that you agreed to share it with us for. As we are a retail business, it is necessary for us to indefinitely keep a record of your contact information and order details when you place an order with us. We use this information to fulfill your orders and to communicate with you about your order when necessary. You are given the choice to securely save your payment details for a quicker checkout next time should you wish, but note that we will not share this information with other parties.

When you use our website we may collect, store and use information about your PC and your visits to our website, such as: your IP address, geographical location, browser type, how you got to our website, your visit duration and the number and types of pages viewed. Collecting this information helps us monitor our website and improve its performance to better our service to you.

How we collect data about you

We collect your personal data in the following ways:
  • Through the information that you supply when you place an order.
  • When you sign up to our email newsletters.
  • When you create an account with us.
  • When you engage with us through social media channels such as Instagram, Facebook, Twitter Youtube, Pinterest, Linkedin etc. (we will see any public information that you choose to display, along with keeping a record of any social media messages that you may send to us).
  • From information supplied by your web browser when you visit our site, such as your IP address, browser type and device type.
  • From advertising campaigns where you click on advert links which direct you to our site.

Disclosure of your personal data

We never sell your personal data to anyone but it may occasionally be necessary to share your data with third parties who are entrusted to only use your data confidentially and for the specified purpose. Note that we will only supply the absolute minimum of data required for them to carry out the task.

Your data may be shared for some or all of the reasons below:
  • Shipping of your order.
  • If we need to contact banks/payment providers for settlement of transactions and fraud prevention purposes.
  • To allow third-party suppliers to provide services to us which depend on this data, for example newsletter emails, market analysis, creation of shipping labels and competitions.
  • If we have a legal duty to disclose your personal data in order to comply with any legal obligation, such as with the authorities.
  • To allow third-party suppliers to create and serve adverts to you, run marketing campaigns and analyse the results.

Correspondence with you

We pride ourselves on our marketing communication with our customers, keeping you up-to-date with our products, competitions, promotions and what's new. We do this through private emails, public social media posts and social media advertising. At any point in time you have the right to ask us not to use your personal information for such purposes and you can ask us to stop sending this information at any time. You can let us know your communication preferences in your account settings if you have made a Move Dance account prior. You can unsubscribe from selected or all email communication from the "unsubscribe" link on the bottom of every marketing email we send you, regardless of whether you are an account holder or not. In the case of social media public posts, you may simply unfollow us.

Storage of your personal data

We ensure that our website is a safe space when collecting your data through Secure Server Technology (SSL-128 bit encryption). If you choose to save your payment details on your Move Dance account, we use bank and/or payment gateway services which have the necessary higher security levels for storing this confidential financial data. We safeguard all your data on our systems via our secure data center, which is protected from unauthorised external access. We may need to transfer and store your data outside of the UK and the European Economic Area in order to protect it. It may be processed by employees operating outside the UK and European Economic Area who work for us or for our third-party suppliers. These employees or third parties may be engaged in the processing of your payment details and the provision of support services. We will ensure an adequate level of data protection, for example by means of a contract incorporating the standard contractual clauses approved by the European Commission to ensure your information continues to be treated in accordance with applicable law. By submitting your personal information on our website, you agree to this transfer, storing and processing or your data as outlined.

Your account password is your sole responsibility to protect as we do not have access to it. Do not share it with any other persons.

Your rights to your data

You can control elements of what personal data we have access to in your Move Dance account. When logged in, you can access your personal data and delete saved information, such as your stored payment details (if you have prior chosen to save them).

In accordance with the EU General Data Protection Regulation (GDPR), we will (on request) provide you with the data record that we have stored for you, along with updating or removing this data should you request that we do so. You can view or amend all data that we have saved about you when you're logged into your account. Please note that we can only remove data which is not required for the processing of any orders you place through our website. Contact Customer Services to request to see your personal data that we have saved about you. If you have a Move Dance account, you must email us using the email address that you used to create your account. If you are not a registered account holder, please contact us on the email address that you used to place a previous order. We will confirm receipt of you request and respond with the requested data within one month to the email address that you contacted us via.

To amend or delete the data we hold about you:
Contact Customer Services to update the data we hold about you. For amendments over the phone, you will need to pass our security checks to prove your identity first. We will usually try to make the amendments whilst on the phone to you or will update your records as soon as we can following the call. Requests made via email will be acknowledged and responded to within one month confirming what data has been amended/deleted.

Please note: We may charge £10 per request to access, change or delete data should we find it to be a request that's unnecessary, excessive or repeated.

Links to other websites

Our website links to other websites and social media platforms. Please be aware that our Privacy Policy no longer applies should you follow any external links and we are not liable for your cyber safety. These external websites have their own privacy policies and are not governed by Move Online Retail Ltd. You are advised to check these individual policies before you enter any personal information on these websites.

Contact us

If you have any questions about this privacy policy please get in touch via our contact us page.

9. Cookie Policy


Cookies are a virtual method of collecting your data relating to you and your use of our website and are stored on your computer or cell. Your data is encoded to make it difficult for anybody inspecting your cookies to make sense of. We do not store any sensitive data in a cookie (e.g. payment details, email addresses or any contact details).

We use cookies to help us improve your experience on our site, such as enabling us to store recently viewed products for you during your browsing session. The cookies that we use are not dangerous and do not present a security risk to you. By using our website you are agreeing to the use of cookies. Enabling cookies gives you a better shopping experience and does not open your device up to risk of virus or hacking of personal data. If you disable cookies on our website, you will only be able to browse and not actually complete your purchases.

If you would like further information about cookies the Information Commissioner's Office website.

What are cookies used for?

There are a number of things that cookies are used for on our website:

  • To remember what products you have put in your shopping bag for the next time you visit our website.
  • To display a list of recently viewed products as you browse around the website.
  • To remember your login details to make signing into your account quicker and easier (if enabled).
  • To help ensure that advertising we display to you on other websites is relevant.
  • To monitor sales performance of the site and the popularity of different areas or products.
  • To allow you to easily share pages from our website on social media platforms like Facebook, Twitter, Instagram etc.

Cookies from other third parties

Cookies created by us on our website can be controlled by us, but we also work with third-parties who use cookies as per our request. These third-parties help offer us advertising and website usage analysis services to help us better understand your usage of our site, and from that we can deduce what other products or offers might be of interest to you. We do not have control over third-party cookies..

The partners that we work with who use cookies on our site are:
  • Criteo
  • Nosto
  • Google
  • Bing
  • Dotdigital

Cookies in use on our website

Below is a list of the cookies that we use on our website and the purpose of each:

Cookie Name Purpose
mor_shopping_cart To remember what you've added to your shopping bag if you exit the website before checkout.
movedancewear To facilitate remembering your login details (if enabled).
osCsid To give you a better shopping experience by remembering your shopping language and currency each time you visit us.
cto_lwid Used by our advertising partner Criteo to help ensure that the advertising we sponsor on other sites is relevant to your interests.
__unam Used for sharing content on our site across social media platforms.
2c.cId Used by Nosto to record information about your preferences, allowing us to customize our site and to provide you with offers that are relevant to you.
_uetsid Used by our advertising partner Bing to help ensure that the advertising we sponsor on other sites is relevant to your interests.
Google Analytics/Adwords:
  • _ga
  • _gid
  • _gat_gtag_UA_186505_8
  • _gat
Google Analytics and Adwords are third-party products that we use to monitor how visitors use our website. This helps us to improve our website, services and advertisements to make future visits effective and as relevant as possible.

How to disable cookies on your computer or mobile device

Cookies are managed on your computer or mobile device by the web browser that you use to access the internet.

You can manage the use of Cookies on your computer or cell in your usual web browser. We recommend that you research each browser that you may use separately to find instructions on how to customize and control your device's use of Cookies (normally this will be in settings and will have a separate section for Cookies where you can view, remove and disable Cookies). To remind you, aspects of our website will not work if you disable Cookies.

As mentioned above we would remind you that certain aspects of our site will not work if you have disabled cookies.

Last updated: 12th December 2018